Ever been told that you should base your photography business pricing on COGS?

Well depending on what stage your business is at, that could do you far more harm than good…

In this quick video, I show you why, depending on what stage your photography business is at, working out your prices from COGS can hold your business back and I introduce you to the 30% rule for goal setting.


[00:01:01] Why not everyone can serve the top end of the market.

[00:02:59] How putting up prices too quickly brought one photographer’s business to a grinding halt

[00:03:47] How starting off with lower prices can increase your chances of success

[00:05:03] Going from £500 weddings to £3,000 weddings

Related Posts

Doing What It Takes To Succeed In Business
Building Unshakeable Resilience (Be Like A Daruma Doll)
The Stories We Tell Ourselves Are More Important Than Any Marketing Tactics
A Simple Strategy For Uncertain Times

Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}