Podcast: Why COGS Pricing Can Be A Bad Thing

Ever been told that you should base your photography business pricing on COGS?

Well depending on what stage your business is at, that could do you far more harm than good…

In this quick video, I show you why, depending on what stage your photography business is at, working out your prices from COGS can hold your business back and I introduce you to the 30% rule for goal setting.


[00:01:01] Why not everyone can serve the top end of the market.

[00:02:59] How putting up prices too quickly brought one photographer’s business to a grinding halt

[00:03:47] How starting off with lower prices can increase your chances of success

[00:05:03] Going from £500 weddings to £3,000 weddings


Prefer to watch the video? You can watch it at this link.

Listen to more podcasts here.

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Louise Beattie

Louise Beattie is a Business Coach and certified Fix This Next Advisor who loves to help small business owners make more money whilst simplifying business. All references to the Fix This Next (FTN) concept are used with permission. Includes Business Hierarchy of Needs, Core Needs, Vital Need, Survival Trap and O.M.E.N.