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Transcript:

[00:00:00] It’s Louise Beattie, and this time I’ve got an answer for Angela’s question who says “what were some of the biggest challenges you faced in your first year of business and how did you overcome them?”

[00:00:13] Oh my question. Partly because that’s just over 10 years ago and actually tried to think back and remember what my challenges were back then. I think lots. I would say I’m going to approach it slightly different and say I wish I’d known a few things.

[00:00:35] I wish that I had known and been taught that when you’re digging into your ideal client not to worry so much about the demographics so that’s where they live how old they are what magazines they read as such or you know what car they drive. But more about psychographic their reasons and their motivations for buying and the deep intrinsic motivation’s not the external ones because not, not because they want portraits for example but why do they want those portraits? What do they enable? So I wish I’d known that.

[00:01:06] I wish that I hadn’t been so precious about my business. I was… You know when I say precious so for example I was very protective of the brand and the logo and… you know I’ve got these really nice business cards and they were great but they did help me get a few clients but not many. I wish I was too protective of it. I tried to go to high end to start off with. I should have started, I should have gone for more momentum and lower prices and then built up as I got momentum, increased my prices you know every couple of months and got to where I wanted to be that way.

[00:01:54] I wish someone had taught me about having a simple sales funnel, about using email marketing and getting people on an email list.

[00:02:04] So that’s probably some of the major things I wish I’d known. But yeah don’t be too precious and also understanding that what your business is today isn’t what you’re business is going to be in three months time or 12 months time and that you and your business will evolve and that you can shift your position in the marketplace.

[00:02:26] I was told that you can’t shift your position in the marketplace, you’ve got to start off charging high prices if that’s where you want to end up. My experience and what I’ve seen of other photographers is the opposite is true. It’s much harder to get started starting out with higher prices it, can be done and people do do it, absolutely, especially if you’ve got deep pockets or a natural innate ability for marketing or instinct for the market. But most of us don’t have that and I’ve seen far more photographers get success, especially in the climate since 2008. You know the economic climate since 2008 by starting with lower prices and shifting their position in the marketplace.

[00:03:07] So I guess that’s really some of the things I wish I’d known, not strictly what you asked but probably a better answer for you. The other thing actually is that I wished I’d not been so precious about editing and learned to let go of that. I quickly learned to just go for a clean simple style instead of a highly stylized one which actually ended up standing out because everybody, you know vintage was the rage or this was the rage. But you know minimizing time view time spent at your computer is costing your business as well. So that was one of the other lessons and build relationships. Network like crazy build relationships and learn to understand which of the relationships you want to nurture. I hope that helps you Angela. And thank you for asking questions. Bye bye.

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