Marketing Through Stories With Sebastian Morales
Today I am happy to introduce to you Sebastian Morales who is going to tell you all about marketing with stories. You’re going to learn about the importance of marketing through storytelling in the right way that gets results. You’re going to learn what story telling is, how to create truthful, credible stories that are interesting, informative and compelling enough to ignite your audience to take action, without any overt selling. Welcome Sebastian!
Hello and thank you for the awesome welcome. I can’t wait to share a ton of information about marketing through stories with you in the coming weeks.
Story telling has been a practice for generations for all types of marketing, even before we invented the term “marketing.” People who had something to sell others sometimes invented stories, some were realistic, some weren’t, but time and again the concept of storytelling to market a business has been shown to work better than any other method of marketing. If you can tap into the stories your audience needs and wants to hear that resonate with them you’ll create a situation where they feel like they know you, then come to like you and trust you, and finally want to buy from you.
When you think about it, stories are part of our lives from birth through death. We literally live stories every single day of our lives. It’s how we communicate, it’s how we relax after a long day. Storytelling is in our DNA. Successful companies tap into our story telling DNA in a way that resonates with their audience helping them see themselves in the stories receiving the results, and solving their problems, just like the characters in the story.
In this marketing with stories series, you’re going to learn to distinguish what type of stories your audience wants to read and how to use visuals to make your stories more appealing and understandable. Finally, you’re going to learn how to make your stories so compelling that you’ll get more shares, more sign ups, and more responses than ever before. I can’t wait to get started.
Until next time!