Eight Great Ways To Market Your Business On Facebook

Photo of iPhone with Facebook log in page and social media in scrabble tiles

 

Facebook is truly a gift to savvy business owners and entrepreneurs. Marketing your business on Facebook is a no-brainer – there is so much you can do, mostly free, that you just cannot pass it up as a great marketing opportunity for your business.

 

So here are my eight favourite strategies for marketing your business on Facebook:

Set Up a Business Page

In order to set up a business page on Facebook, you first need a personal page. But once you do have that, you can set up your business page. The business page enables you to promote your business actively while a personal page is not supposed to be used for that. It’s free to set up.

 

Share and Like

If you want people to share what you are doing, be sure to share and like what they are doing. When it comes to online marketing, people like helping others when they are helped too. It’s a very generous community when it comes down to it. You’ll find competitors sharing each other’s work most of the time, instead of bashing each other. Although that does happen, it’s not likely.

 

Set Up a Community

A Facebook community is very useful in terms of being able to discuss things with your customers, or potential future customers. You can easily set up a community in the same way you set up the business page – just choose “community.” A community has more communication ability between your likes and followers than a business page.

 

Join Groups and Communities

A great way to market your business on Facebook is to join other groups that consist of your target audience. Then, simply help others without an agenda. Do not market yourself or break any rules of the page owners. Instead, just be helpful, and share when requested to do so. Let your reputation speak for you.

 

Comment on Pages, Groups and Communities

When it comes to marketing on Facebook, a good use of your time is to make smart, intelligent and useful comments on posts that the owner of the page or group post, as well as being helpful to others who post. But remember, be respectful and don’t market on other people’s pages or in their groups, unless they explicitly invite promotions.

 

Set Up a Private Group

[social_quote duplicate=”yes” align=”default”]A private Facebook group is a great way to run a small mastermind group without having to invest in the technology to have one of your own hosted on your website.[/social_quote] You can make them private and even secret. If you have a secret group, you’ll have to actively recruit people to join; you can even charge people money to join.

 

Promote a Post

On your business pages you’ll have the capability to post things and you’ll get a button that offers you to “promote” the post. You can bid a certain amount and choose your audience too. The capability to narrow down who you want to see your promoted post is genius and will enable you to truly target your audience with posts you want them to see.

 

Run Paid Ads

Facebook is such a gift for marketers – the ability to target and narrow down your audience is second to none. You can target with age, sex, location, groups and affiliations. It doesn’t get much more niched down than that. And there are a variety of ever improving ways that you can use paid ads on Facebook.

 

Using Facebook to market your business is an excellent way to market online. You can do so many things including contests, share images, videos, blog posts, memes and more – get creative and always remember that Facebook’s priority is the user experience. Don’t be shy; get started using Facebook to market your business today. But, be warned, you need to follow Facebook’s terms of service or they will shut you down.

 

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