Inspiring Entrepreneurs – Jenni Reichert
Tell us a little bit about yourself in a few sentences…
I’m originally from Northern Ireland, but Mexico has been my home for 13 years. I am married, with 2 small children and 3 chihuahuas (well, we are in Mexico after all…). I love being with my family, working on my business and enjoying my Mexican lifestyle. We as a family love to travel and it is our goal to do that extensively within the next 3 years.
When did you start your business and what was your inspiration for doing so?
As many female entrepreneurs started, after having my first baby I launched www.bajababygear.com as a local baby gear rental service here in Cabo San Lucas so that I could stay home with my son. Within two years, it became a 6 figure business, and I was able to expand to serve the Cancun area of Mexico also. Last year I took the business to the next level by launching a line of children’s skincare products. We currently only sell them in the US using Amazon.com, but we are expanding internationally as I write this!
Share something that not many people know about you…
Not many people know that I had no business education/management experience prior to opening my business.
What is your happy song… you know, the one that you can’t help but smile to when you hear it?
Happy by Pharrell Williams gets me every time!
Best piece of advice you have been given and by whom?
My primary 6 school teacher (for those of you who aren’t from the UK – I was about 10 years old then) told us ‘Mediocrity is the Enemy’. I didn’t really understand it back then, but it has stuck with me throughout my life and I believe it 100%.
What is your ideal way to spend a Sunday?
With my family at the beach. Simple as that!
What accomplishment are you most proud of?
I’m most proud that I ran a half marathon last year (I trained for just 3 weeks for it!) and I raised enough money to build a new house for my housekeeper Rosy. She got her new house in March 2015. That was a satisfying moment for me.
If you could have one superpower what would it be?
I wish I had some sort of happy, present laser focus ability!
What has been your biggest challenge in business?
My biggest challenge has been my belief system. I grew up believing that if you made $50,000 USD salary a year, you were set for life. Creating entrepreneurial habits within myself to get beyond that income level has been a challenge of late.
What advice would you give to someone starting out in business?
Just do it. Put yourself, or your service or your brand out there and see what happens.
And every day after your launch, spend every moment that you can talking about it, dreaming about it and sharing it with others.
Provided what you have put out there is quality and needed (preferably both!), you will do great!
What is your favourite childhood memory?
Dressing up in my grandmother and great-aunts bridal wear in my grannies attic is right up there! I also loved spending time at my grandparents caravan in Northern Ireland during the Summer!
What was the last trip / vacation you took?
We went to Northern Ireland, Spain and France last Summer as a family.
Who inspires you / who would your dream mentors be?
My dream life mentor would be Eckhart Tolle. I already have my dream business mentor – Todd Herman!
I find Ryan Daniel Moran of Freedom Fastlane extremely inspiring also.
Tell us a little about your business and why people should use it?
If readers are planning to visit Cabo or Cancun with their little ones, Baja Baby Gear rentals should be part of your vacation plan! We can deliver premium baby equipment to your vacation home and pick it all up after you are gone.
Regardless of whether a Mexico trip is on the cards or not, we would love you to try our skincare products. As the old adage goes ‘you get what you pay for’, and this rings true for our skincare line. We opted to make a spa-grade product line that we knew was safe to use on kids of all ages, and full of wonderful organic goodness. (www.bajababyshop.com)
Want to learn more about Jenni and Baja Baby Gear or reach out and connect?