Incorporating Facebook into Your Website
Now we’re going to spend some time talking about how to tie everything together. After all, by this point you probably already have both a website for your business as well as a dedicated Facebook page. That’s important, because both of these channels are going to be vital to the long-term success of your business. And each can become more powerful when you link the two together.
Facebook provides a number of different plug-ins that you can use on your website in order to leverage the popularity of Facebook platform. Let’s take a look at some of the most powerful tools that are available.
The “Like” Button.
Putting a “Like” button on your website is probably the best place to start. When you add this functionality, Facebook users who are visiting your website will be able to “like” particular posts or pages on your website and have those “likes” show up in their Facebook streams. Get a Like button here.
If you’re running your business website on WordPress, there are plug-ins you can use to not only add to the “like” button, but also make it easy for visitors to share your content on various other social networking websites as well. A plug-in such as Async Social Sharing is a solid option.
The “Send” Button.
Adding a Facebook “send” button will allow a user to send a link to an article or page from your website to their friends using the Facebook e-mail system. This is a great option for individuals who might not want to share something with their entire Facebook network, and but still want to send that content to particular friends or connections.
Facebook Commenting and Registration.
One key way to improve user engagement and loyalty on your site is to facilitate discussion. This often occurs by allowing (and in fact encouraging) comments to your posts and articles. Unfortunately, as you may well know, comment spam can be a huge issue even for small websites. Spam filters can help, but the best solution is often to require users to create a profile on your site before commenting (since spammers won’t go through the effort).
Unfortunately, few people want to create yet another profile on yet another website. By adding a Facebook comment plug-in to your site, users will be able to comment using their Facebook credentials. As an added bonus, these comments are easily shared throughout Facebook, which further increases the reach of your website content.
You can take this a step further and also allow individuals to use their Facebook credentials to become registered members on your website, and grant those individuals whatever additional privileges you to allow for other registered users. Get the plugin info here.
You can use the “Facepile” plug-in to show an individual the pictures of his or her Facebook friends who have already connected with your website. This can be a great way to get a new visitor comfortable with interacting with your site. If they know that their friends have already connected with your website, then they’ll be much more likely to do so themselves. After all, there’s often no better source of a recommendation than someone you know. You can set up Facepile here.
At the end of the day, that’s really how Facebook can be a powerful tool for businesses – it lets individuals easily share information about products and services with their friends and family, and it gives them a way to tell those friends and family members when a business has done something well. By understanding this you’ll be able to achieve greater levels of success with Facebook.