The Perfect In-Person Sales Process For Photographers
If you do In-Person Sales or are thinking of making the switch then I highly recommend that you watch this recording of a Live training with Chris Scott that we did in the Prosperous Photographer Club.
I learned a lot from Chris, and it’s perfectly in alignment with the Prosperous Photographer philosophy.
Here are my key takeaways:
✅ Your In-Person Sales start with your very first interactions with your prospects and clients, particularly when they first visit your website. [Long gone are the days when making your photos the focus of your website was enough to stand out in a crowded market, especially if you are at the beginning of your photography career].
➡ Show what you sell – sell wall art – put lots of images of wall art on your site. Sell memory boxes or albums – you got it – show photos of real albums, memory boxes.
By doing this you are setting expectations from the beginning and people will not be surprised…
✅ This process continues through every interaction – the pre-planning meeting (whether it’s on the phone or in-person), the shoot and all of your other communications.
➡ If you are not laying the groundwork at the pre-planning meeting then you are severely limiting your sales. After watching Chris walk through how he does this I am pretty confident that a large percentage of photographers are missing out on a huge opportunity to provide a fantastic and superior service to their clients as well as the profits that come with this higher level of service that clients will love.
Watch the video to see how to do it. It can be done over the phone or in person.
✅ In-Person Sales is NOT about being salesy or pushing your products on to your clients. When done right, you are a trusted advisor who is providing a valuable service to your clients.
Think of it like this. When you go to the doctors, you tell your doctor what is wrong, your symptoms. The doctor listens and then uses their professional experience and judgment to give you a prescription. Whether you follow that prescription is then your choice.
That is exactly what you are doing here with In-Person Sales – you are listening to your clients, their wants, needs and desires, and then using your professional judgment and experience you give them a prescription, your recommendations which they can then choose to follow or not.
Seriously, watch the video. And if you watch to the end Chris even tells you how you can use Swift Galleries for free for a month, without handing over a credit card, so that you can show what you sell on your website, show products and not just digital files….
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