The information business is a very fast growing market.
There are more and more people looking for an answer to how they can achieve their goals and dreams.
Sadly though, the success rate from the vast majority of courses and information out there is incredibly low.
It’s not because what is being sold and taught is wrong or poor.
In the vast majority of cases, it teaches exactly what is promised.
The problem is that the vast majority of “students” are looking for some kind of magic bullet, they want instant results with minimum effort.
They aren’t prepared to do the work that isn’t fun and sexy.
In the case of most businesses, this is the work to put in place good foundations.
The foundations that enable the tactics taught in the majority of courses to work.
If you don’t understand the underlying principles, if you don’t have good solid foundations in place for your business, business 101 if you like, then it doesn’t matter what tactics you use to grow your business they won’t work well for you.
It won’t matter how much you invest in Facebook ads, or how high your ranking on Google is, that will all be a waste of time if you don’t have everything else in place to support and maximise that.
You may get some short terms success but it won’t be sustainable.
And you’ll be left wondering why it didn’t last.
The choice is yours, do you want to keep chasing bright shiny objects, or do you want to invest some short term effort to gain long term results?
Comment below and share your experiences of this…