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Category Archives for "Email"

E-Mail Marketing 101

Email marketing is still the most effective form of online marketing. It’s one of the few marketing methods that gets you up close and personal with your audience on an individual basis. Some marketers think they should give up on email marketing but nothing could be further than the truth. The money is still in […]

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You Have to Work at Email Marketing Success

If there’s one thing that’s become clear, it’s that email marketing takes work, but it’s very much worth it. Your email list is an invaluable asset to your business that allows you to stay in touch with your target market, send them commercial offers and to cement a loyal relationship from them. It’s also an […]

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Eight Surefire Ways to Grow Your Mailing List

It’s safe to say that the bigger your mailing list is, the better. Having a robust list gives you more opportunities to sell and to build your reputation. Here are 8 sure-fire tips for growing your list: 1. Prioritize Building Your Mailing List Make sure you’re putting at least as much effort into building your […]

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Should You Use Single or Double Opt In?

It should be fairly apparent that your approach to email marketing should only involve sending e-mails to individuals who have signed up to receive them. This might be done as a sign up on your website to receive your newsletter, an autoresponder series, or some other type of information. Avoid any temptation to send unsolicited […]

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Understanding the Difference Between Autoresponders and Broadcast Emails

In our previous article we discussed the autoresponder services that can help you become significantly more efficient with your e-mail marketing efforts. It gets confusing when we use the phrase “autoresponder services” and then talk about “autoresponder messages” and “broadcast messages”, but an autoresponder service can generally send both types of messages. So don’t worry, […]

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Choosing an Autoresponder Service or Software

Ah technology. It’s such a great thing, but sometimes can be frustrating to figure out what exactly we need and then how to use it. Let’s explore some of your options when it comes to email marketing and hopefully things will become a bit clearer. As your mailing list grows, it should quickly become apparent […]

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