One of the things I talk about is building trust and awareness whilst giving value. In this video I give an example of a bricks and mortar business doing this really well.

I didn’t mention in the video, but the one thing they could have done better was to have a stronger call to action at the end, but apart from that it is a great awareness tool.

Although this isn’t a lead magnet in the strictest sense, don’t get hung up on the tactics, but take note of the principles – sharing something of value to your target market.

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