Do you know what the biggest challenge facing small business owners is? Getting pulled off on detours that feel like you are making progress, yet in reality, are stopping you from making progress towards where you want to get to. It’s known as the Survival Trap and most business owners are living this. You […]
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The good news is that it is a simple fix. I’ll explain how later, but first, let me show you why this is… I saw the results of a survey of photographers recently and the results make a lot of sense and are no surprise as they are in line with all the data I […]
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In a Facebook Group that I’m a member of, there was recently an interesting discussion. A very busy photographer (he’s booked out 3 months in advance) posted about getting help in his business because he is so busy. He wanted to spend less time doing all that behind the scenes stuff (that most of us […]
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If you ask most business owners what they want, nine times out of ten they will answer attracting clients – more of them as quickly as possible. Yet most small business owners approach this from totally the wrong angle. It’s all about them, the business and what they want. They don’t focus on the […]
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You don’t need to be a good copywriter or great marketer to write social media posts that bring clients to your business. Or to create a website that brings lots of clients who can’t get enough of what you do. Or to write emails that turn subscribers into clients, into buyers. The secret is to […]
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Worked with a lot of business owners over the past 5 years and over time you see patterns and similarities. Both in the problems they come to you with, and how you serve and help them best. This is something that I’ve been thinking about a LOT the past few months. Taking that time to […]
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Can you imagine leaves growing without the tree trunk and branches? Sounds like a crazy idea. Leaves don’t even exist for long without the rest of the tree – soon wilting and dying when they have fallen to the ground. Yet that is exactly how most people try and grow their businesses… They put in […]
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There’s an often-quoted phrase about not judging someone until you’ve walked a mile in their shoes. As Toni Sorenson says, “Walking a mile in someone else’s shoes isn’t as much about the walk or the shoes; it’s to be able to think like they think, feel what they feel, and understand why they are who […]
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The information business is a very fast growing market. There are more and more people looking for an answer to how they can achieve their goals and dreams. Sadly though, the success rate from the vast majority of courses and information out there is incredibly low. It’s not because what is being sold and taught […]
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Ever been told that you should base your photography business pricing on COGS? Well depending on what stage your business is at, that could do you far more harm than good… In this quick video, I show you why, depending on what stage your photography business is at, working out your prices from COGS can […]
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