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Monthly Archives: September 2014

The “What’s In It For Me” Test

Creating the perfect unique value proposition is complex. It’s not easy, but there’s a simple test to help you refine your UVP and make it more suitable for your customers. It’s the ‘What’s In It For Me’ test, otherwise known as WIIFM.  The test is simple – Your UVP should answer the question ‘What’s in […]

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Five Surprising Toxins Found In Your Home

You think you’re doing a good job keeping your home clean and free from toxins. You’re taking steps to buy natural cleaning products and to keep harmful chemicals out of your home. Yet they still sneak in and while you cannot protect your home from every potential contaminant, you can learn more about how toxins […]

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18 Ways To Build Momentum

It pays to have the power of momentum on your side whether you’re running an Olympic race or just trying to finish your sales report on time. See how the laws of physics can help you reach your goals faster. You may have heard of Isaac Newton’s Law of Inertia: An object in motion tends […]

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